design for thriving lives on our planet

Use different research methodologies to map the current state of a service and its context, and better identify the needs of users/customers.

Define a service strategy, prioritise challenges and user needs, and identify areas for improvement or development

Define the service proposition, its audience, how it fits with wider organisational priorities, and the roadmap for implementing it.

Whether it's digital, physical, or through human interaction, define an experience that is intuitive, consistent and meaningful. Visualise it through experience maps and service blueprints.

Explore, test and iterate different ways to develop or improve your service by prototyping it and getting feedback from users and stakeholders. Create a proof of concept that helps validate it before investing in it.

Work with design, tech and operationals teams to implement the service. Monitor its impact and iterate to constantly improve.

I'm one of the four instigators and co-founders of Design Declares. We're a global movement and community of designers, design studios, agencies and institutions mobilising to tackle the climate and ecological crisis through design. We now have chapters in Ireland, Brazil, Australia, and more to come.

I'm part of the UK Design Council Expert network – a group of design leaders select to work with the Design Council to advocate for design, share knowledge about best practice and skills that will help accelerate their Design for Planet mission.