designing for behaviour change
Coordinated efforts to effectively shift behaviours at an individual citizen or consumer level is crucial in order to achieve the large-scale societal change needed to preserve the environment and mitigate climate change. This consciously designed effort is especially important because humans are not naturally wired to recognising and responding to threats that don't appear imminent such as environmental degradation.
Below are some of my go-to resources outlining the importance of designing for behaviour change and sustainable behaviours, and frameworks for understanding people's behaviours and identifying interventions for changing them.
A research paper that opened my eyes to understanding and facilitating the role of individuals in collective and collaborative actions that will modify the environmentally damaging systems in which humans are embedded.
The 10 conditions for creating behaviour change outlined by Spark Wave, with a summary of methods/tactics as well as key biases to be aware of and overcome. They also created an interactive tool for applying the framework for an individual behaviour, or a population's or group behaviour.
The behavioural insights team, also known as the Nudge Unit, generate and apply behavioural insights to inform policy, improve public services, and deliver results for citizen and society. They regularly public insights around a range of policy areas, from healthcare to humanitarian aid, economic growth to early years, social capital to consumers.
An overview of this commonly used model, here outlined by The Decision Lab, is a model recognising that behavior is influenced by many factors, and that behavior changes are induced by modifying at least one of these componentsThe COM-B model for behavior change cites capability (C), opportunity (O), and motivation (M) as three key factors capable of changing behavior (B).
A research paper that opened my eyes to understanding and facilitating the role of individuals in collective and collaborative actions that will modify the environmentally damaging systems in which humans are embedded.
A great article by Amy Bucher and Jen Briselli, behavioural science and design strategy experts around how to merge the benefits of experience mapping and COM-B behavioural change framework to design experiences and services that enable users to move from current to target, desired behaviours.